250th Spark: Two Lights for Tomorrow Kicks off 250th Celebration Next Month

Heidi Schlag 250th Spark

In 1775, two lanterns in Boston’s Old North Church signaled the start of a revolution. Now, 250 years later, museums and byways across the country have a chance to bring that spirit to life through “Two Lights for Tomorrow.” (You can learn more about Two Lights for Tomorrow here; although this link is for Virginia,… Continue reading 250th Spark: Two Lights for Tomorrow Kicks off 250th Celebration Next Month

250th Spark: The Great American Road Trip: A Powerful Tourism Strategy for America’s 250th

Heidi Schlag 250th Spark

Heritage travelers aren’t just looking for a single-site visit — they want an experience. According to a 2023 Travel Trends report, 97% of travelers said they want to experience the local heritage and culture of a town. In particular, they want to try the local cuisine (70%), see the sites (67%), learn about history (58%),… Continue reading 250th Spark: The Great American Road Trip: A Powerful Tourism Strategy for America’s 250th

250th Spark: Your Month-by-Month Guide to Attracting Heritage Travelers in the Lead-Up to America’s 250th

Heidi Schlag 250th Spark

Research shows that exploration and learning are top motivators for heritage travelers, who actively seek authentic and meaningful experiences year-round. To keep visitors coming back throughout the year, consider refreshing how you tell your story every few months—or more frequently, if possible. Regular updates not only encourage repeat visits from your local community but also ensure your site feels vibrant, dynamic, and engaging for all.

250th Spark: Collaborating Across Heritage Sectors

Heidi Schlag 250th Spark

As the 250th anniversary of America’s founding approaches, museums and other heritage destinations have a unique opportunity to come together and create unforgettable experiences for visitors. This milestone offers not just a celebration of history, but a chance to deepen collaboration across sectors, amplify shared stories, and strengthen communities through meaningful partnerships. Here’s how museums,… Continue reading 250th Spark: Collaborating Across Heritage Sectors

250th Spark: Rebrand Your Existing Events for the 250th

Heidi Schlag 250th Spark

For history museums, the upcoming 250th anniversary is an opportunity to showcase your historical, cultural, and natural assets, as well as a powerful hook to attract new audiences and deepen connections with your community. But if you’re working with limited time and resources, creating new events, programs, or exhibits specifically for the 250th may seem… Continue reading 250th Spark: Rebrand Your Existing Events for the 250th

250th Spark: Telling Every American’s Story

As we look towards the 250th anniversary of America in 2026, it's important to ensure we are representing the breadth of experiences and diverse narratives that make up the nation's history. The easy route for Semiquincentennial planning is to celebrate the white history of our country. I encourage you to take it a step farther… Continue reading 250th Spark: Telling Every American’s Story

ALHFAM President’s Message

What is it to be “woke” and why would someone be tired of it? According to the dictionary, it is the past tense of “wake”—to cease to sleep; to be brought into a state of awareness. My American Heritage Dictionary was published in 1982, so it was long before the current informal definition of “to be alert to injustice in society.” I, for one, am in no way tired of being woke. Why would you not want to be in a state of awareness? There is a moral imperative to call out injustice. All people have a right to dignity, and by claiming their dignity and their story, they do not lessen mine. They expand it.  

Le Grand Derangement: 250 Years of Acadian History in Louisiana

In September of 1755, England, a political world power began one of history’s largest mass movements of people united by their Catholic faith. Acadians of Nova Scotia were dispersed throughout English lands without benefit of property, family ties or compassion. Their holdings were torched, as they were loaded on to barely seaworthy ships, on which… Continue reading Le Grand Derangement: 250 Years of Acadian History in Louisiana